Perms are not the frizzy poodle pom poms that instill fear in the hearts of many who hear the word perm. Many people who have a perm are not grannies, they range from 15 year old boys, gents of any age to create lift and directional movement on top. That smart gent in a suit you passed in the street with immaculate hair, short at the sides and back and swept up could well have a loose body perm. The lady at the checkout with casual waves may have a wash and wear perm, with gentle curls down to her shoulder. And yes, probably your Nan does have a firm curly perm to assist her fine hair to remain in its chosen style of set or blow dry all week. So the perm really still has a great part to play in modern hairdressing. Once your perm is done, it should last from 12 weeks up to 6 months, depending on how often you have your hair cut. We recommend leaving at least 2.5 hours for your salon visit depending on the length of your hair. If you are having a specialist perm on long hair such as a spiral perm which creates a spring curl, it will take much longer. The results of perm work can be stunning. Book in for a consultation and open your mind to the endless possibilities of the many looks of perming.